Our impact
Where your sip goes.
10% of profits support humanitarian causes. Here is the mechanism, in plain terms.
— the three cans on a transparent background
How it works
Committed, not discretionary.
10%
of profits support humanitarian causes. It is written into how the business runs rather than decided campaign by campaign.
You buy
A 6-pack or a carton, online or off the shelf.
Salaam earns a profit
After cost of goods, distribution and operations.
10% is allocated
Ten percent of profit, set aside as a standing commitment.
It reaches the causes
Partners, programmes and reporting to be published here once confirmed.
Impact questions
The questions worth asking
Is it 10% of profits or 10% of revenue?
10% of profits. The distinction matters and is stated plainly wherever the claim appears.
Who receives the contribution?
Partner organisations and programmes to be named here. This answer is reserved for confirmed detail — an unnamed recipient is the weakest version of this page.
How often is it reported?
Reporting cadence to be confirmed. A published cadence, even quarterly, is worth more than a bigger number without one.